Tuesday 29 December 2009

Black Box

So the concept of black bow is that it is another team activity. Each team is given a black box with the name of a product inside. Our item was Fairtrade Banannas. We then had to draw visual clues to represent the item. We drew a bananna leaf, a clowns shoe (because they slip on bananna skins), a fairground, a market, a block of yellow and some other bits that I can't remember. Each team then trades boxes with another team and you have to try and work out the product that they were trying to describe. So heres what we got back. Loads of pictures of mint leaves, clocks and other associated minty bits like toothpaste logos. It took us about 5 minutes to work out it was after eight mints. Which is considerably less than it took the group who got our box to figure theirs out. Cryptic win. Anyway so we brainstormed and researched for ages, bounced ideas off of each other. The brief was simply to come up with an advertisement for the product, no format or other instruction. After a long debate we decided to go with something that none of us had really done before: a video. We also decided to play off of a pre-existing idea which was the after eight challenge where people try to slide the mints down their faces without using their hands. It turned out to be an awesome idea. So we went and bought some after eights, set ourselves up with a video camera and started shooting. After shooting we had some pretty major technical problems with the file formats and had to go back to Chris's to sort it out. We were none too pleased about that. After pissing about with file conversions we got the files back to uni and discovered the sound was at normal speed but the filming was double so we cut the sound, put a backing track on and edited it up in about an hour before the crit happened. All in all for how rushed we were with it and how little any of us knew about video production or editing I think it's turned out extremely well, which I would put down to extremely good group dynamics, nobody was afraid to voice an opinion or suggest something new, ideas were bouncing around all day and the idea changed from one minute to the next as the suggsetions were made which I think was why the video worked so well. Not entirely sure how to load the bad boy up so heres a link to it. Make sure your music is off for full effect.



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