Friday, 4 March 2011

Design And Art Direction Awards Not Quite Final Piece


So here's the half of the video that Eddy Mac and I got finished before we succumbed to illness and had to drop out of the running. We're both really disappointed we didn't get to see this one through because on watching this back just now we we're both really pleased with the outcome. If we'd had more time there would have been some additional footage on the third screen section and ideally the same process completed for a second song.

I think that the succession of food being hit with the hammer is a really effective portrayal of the notes and makes for interesting watching, especially with the changing of speeds that comes with the chorus and the faster sections of the song it creates various lengths of clip which give a different effect. I think that the middle section is also very effective as the speed of the movement juxtaposes with the slowness of the third screen. I think that the 3 different speeds across 3 different screens works really well and the addition of some stop frame work on the third screen would have brought in an extra element to the video which would have completed the set. 

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