Design And Art Direction Awards Not Quite Final Piece

 

So here's the half of the video that Eddy Mac and I got finished before we succumbed to illness and had to drop out of the running. We're both really disappointed we didn't get to see this one through because on watching this back just now we we're both really pleased with the outcome. If we'd had more time there would have been some additional footage on the third screen section and ideally the same process completed for a second song.

I think that the succession of food being hit with the hammer is a really effective portrayal of the notes and makes for interesting watching, especially with the changing of speeds that comes with the chorus and the faster sections of the song it creates various lengths of clip which give a different effect. I think that the middle section is also very effective as the speed of the movement juxtaposes with the slowness of the third screen. I think that the 3 different speeds across 3 different screens works really well and the addition of some stop frame work on the third screen would have brought in an extra element to the video which would have completed the set. 

D&AD Diesel Illustration Brief: The End

 

So the deadline for D&AD is tommorow and due to Ed having an operation on his shoulder and then me getting ill and spending near enough a week in bed we've had to pull the plug and admit defeat. If only we were immune to mortal ailments. Above is a little glimpse of what we spent out time doing, although only a fraction. There was also a lot of hitting food with hammers and filming it, dropping eggs and things. This Diesel Logo is made with ketchup, flour and mayonaise and it was pretty large as you can see. That was fun. We nearly had one video of fruit smashing fun finished before befalling our bad luck spree. Maybe we'll get it finished and I can post it.

D&AD Diesel Illustration/Be Stupid

 

So today was super-productive. 2 shopping trips, an undisclosed number of pounds, a few doughnuts, a pasty, and 6 and a half hours later the D&AD Diesel Illustration brief has moved from planning stages, through production and we're now into post-production. I really wish I could talk about this project fully, but since I've been getting so many hits on my blog just from posts that talk vaguely about D&AD I'm pretty sure someone would steal the idea. So you and I will just have to wait. It's been a good day.