Evaluation

So I think the Poster design worked well overall. I was trying to play off of fashion advertisement techniques in order to draw in the right audience, which i think has worked quite well throught he use of the clothing being the main focus. I think the composition has also helped here as there is just the clothing I think it empahsises this further by excluding the figure. I also like the way that the tag leads the viewers eye down and to the start of the copy. I think the tag line works really well as it appeals to those younger people, who I would class as quite a fashion conscious group on whole, and links in with a double meaning trying to get people to think about where their clothes are coming from. The tag being changed from 'me' to 'us' I think was definately a good idea as it is not such a victimising approach, and doesn't try emotional blackmail as so many other charity ad campaigns do, instead it offers the opportunity to join a community of people trying to change the way sweatshops are run which I think is a much more effective method. The smaller copy under the tagline reinforces this well I think to add a little more information about the cause and then the response mechanism has been added underneath the logo. I think that overall it is an effective charity ad poster as it is not a typical style not does it give a typical message so I think young people might be more inclined to respond to it.

Done Done Done Done Done

Here is the final poster design.
Photoshop.
CMYK made the colours change a lot but I like the way it turned out.
Pretty self explanatory.
Evaluation to follow.

More WOW Stuff.

So another crit occured. The last before hand in and I'm pretty much there now, a few more tweaks are needed. The main one being The typeface on the label. Needs to be digital apparently.
Here we go.

Quite simple really. I don't think it's anywhere near as effective but apparently this is what I need to do.

I'm a bit behind on posting my one a day drawings due to this project but I'll update them later, for all both of you that are keeping up with it. Ha.

Done. I've had enough now.

No more messing about on computers moving logos/text/editing photos please.
This is the end result of all the work and stuff.
go team.

I am well aware it looks alot like the previous version.
It's supposed to. I didn't want to change it too much as I liked it in the first place.

Damn you critique

So we had a crit on our poster designs and I need to change it to "help US" which is going to take ages in itself. I was also told that the poster should be in photographic form rather than the illustration I did. Because that way it will be exactly the same as everyone elses... does not bode well.
Anyway. Back to the drawing board.

Posterrrr update y'all.

So, basically, some of them didn't work so well. Others did though.
Heres a mixture of the ones i've put together.

These two were the christmas based poster designs.
Overall i don't think these two have worked fantasticly well.
I tried to use the white in the corner to set the text on but it was too short further up where i wanted to put it, so I had to place it further down which hasn't really worked too well.
The label also doesn't really stand out that much.

These ones are done on an illustration that I did in pen and coloured ink. I think these ones have worked alot better than the xmas versions. In particular I like the one on the right as I think the logo and text sit better with the imagery and there is an extra line which explains the poster a little more which the left hand picture does not have. I think the one on the left works less as the text comes too close to the label and distracts from it wheras the one on the right works really well as both the logo and the label jump out of the image.

When I discussed my work with a working designer he said to make it as simple as possible so here it is. The basic photo with a logo. Straight out simple. I think that both of these give a really good effect but the left hand looks perhaps a little too simple as the logo looks like its floating wheras on the right the text ties the label and the logo together nicely. The text also adds explanation so I think it is more effective. I also like the layout of the big and small point size type. Good times.

More again. pufut.

And now my printers out of ink. So I can't print out any more designs to do any more sketchbook work which is what I really need to do. FANTASTIC. And I lost my metal ruler. lame.

Anyway. I know this looks almost extactly like the other one before, but if you look very closely at the shape of the outlines just to the right of the zip it is infact the shape of Bangladesh.

Just thought I'd put it there for extra effect.

Poster Drawing

More again. It's been a busy day. Or not. Don't know. Due to complete lack of light it seems to have just drifted away with no apparent arrival in the first place. Lame.
Anyway, I had a go at drawing the label and the coat situation.
Here it is. Worked all right but due to the massive blackness on the left hand side their is a giant space with nothing in it which I don't really like at all.
Anyway, next step.






 I got some new inks yo and wanted to try them out so I busted this out. Not a great difference but a little colour making the label pop I think works well.
Anyway, since it's all nice and shiny and white it should be easy to bust some good copy on top of.

More Ideas For Posters

WHY WON'T YOU LOADDDD

they told me I'd have good reception here. MASSIVE LIE. I might attach a giant radio antennae to my laptop and see if that helps. EUGH.

Ok, so this set of images that is now working, hurrah, is based on the idea of a christmas present containing a help me tag.

I think they've worked quite well as the wrapping paper serves as a frame and also creates an odd shape to everything. I like the colour palette on them and I think they are quite strong.

On this one I tried to make the wrapping paper at the bottom leave a space for me to write some text on where it would be easily visible which I think has semi-worked. We'll find out when I write on the fucker.

Photos for Posters

Herein lies the photos.

Basic idea is to have your clothing with the clothes tags asking for help. The tag lines and logos will be added and all will be well. I wanted to do two posters, one male clothing and one female clothing. Here are some photos.

All in all I think these work quite well, I've tried to make the labels prominent within the imagery to draw attention to them. I like the lighting on the clothing and have tried to exaggerate the folds and such.

The male ones I am unsure about which to go with. The top one is interesting but the label doesn't really stand out enough from the clothing because of the amount of red going on. Whereas the one below it has a good level of contrast between the label and the clothing but the composition is a little weird because of how far over it is, but could be interesting as a poster. I guess I'll decide once I've smashed some logos and tag lines across them.
The female one at the bottom is a bit dodgy because the light was really bad and i had to do loads of cloning to make the writing on the label legible. fail. The one above it I think is quite good though as the label sits in the darker half of the imagery and really stands out from the rest of the piece. The zooming right in on the clothes I think works really well as it takes away the complication of the figure and just leaves the clothing as the focus which I think would work well as an adshel poster.

I might bust out some drawings of some of these or something because to be honest I am so sick of working on computers, it feels like I'm doing absolutely nothing all day when I should be working and it's become depressing. I need to create something hardcopy rather than all of this digital work. Drawing is definitely required.

Low Budget Project Version 3 - Clothing Tags

So the basic idea was to give the idea that the sweatshop workers were sending out a message for help via tags that they would attach to the clothes that they are making. I decided to make them out of cardboard so that it looks low budget and they obviously wouldn't have the money or technology to produce anything more high tech. So i tried out a few different things for the front but decided to stick with the cardboard look. Again the idea would be that the designs could be placed on the WOW website so that people could create their own labels and put them in clothing made in sweatshops to help the cause. I used the war on want logo on the back with the web address to advertise it. I made the white of the logo a little transparent which I think has worked well as a design choice.
Overall I think it's a pretty strong idea and could easily be converted into a poster design of some sorts. Already took some photos for that but haven't got them ready to put up yet.

Next Up

Next up on my low budget project list was AVERAGE WAGE PRICE noodles.
This seems to have worked really well since i keep showing it to people and they don't even realise it's not an actual Asda pot. Hurrah. Heres the label.

Basically it has loads of information about sweatshops in Bangladesh instead of information about noodles.

I win.

Coming soon... Clothing tags.

First Sticker Designs

O.k. So for  this War On Want campaign I have to come up with a low budget idea. One of my idea's that I thought I'd run with was stickers. There's other ideas in the works but here's the first designs for my stickers.

Design One.
The Fashion Victims tag is taken from a pre-existing WOW campaign but I think it works quite well to put a point forwards, taking a concept usually associated with consumers and reversing it.
The photo is also taken from the same campaign.
The addition of the question underneath the photo I think aids the image and makes the viewer think more about the concept.

Design Two.
I don't particularly like this one due to the layout design. I don't think it is very effective.
I do however like the tag line I used here. The larger type of SLAVERY really draws in the eye and gives out a very important message to the imagery. The addition of "no matter how you dress it up" also gives it an extra interesting twist which i like.

Design Three.
Using the same tag line as number two I think this one works a lot better, the eye is immediately drawn to the bold type of the important issues.
I also like the layout here, with varying leading and tracking on the type gives it an interesting effect.

Design Four.
This is probably my favorite design of the first set.
Again the same tag line but the slavery even bigger here to really draw the eye, and having the text split around the image I think works really well.
The use of white space between the tag line and the web address I also like. The final piece I added was the use of the question under the web address, again to make the viewer think. I think this one is possibly the most effective as it is simple yet emotive.

Design Five.
I think this one is overly crowded with tag lines and doesn't offer any information to redeem itself.
I don't really like the layout either, again too crowd and generally ineffective.

Design Six.

My fonts gone weird.

Taking a different approach to the stickers. I think this has worked quite well.

Simple, hard facts in really bold type I think leaves the viewer to make up their own mind.

War On Want

So the new project is to create an advertising campaign for a charity called War On Want. An adshell poster is needed, as is a low budget campaign in an innovative format.
Click below to goto the website.
War on Want