Design And Art Direction Awards Not Quite Final Piece

 

So here's the half of the video that Eddy Mac and I got finished before we succumbed to illness and had to drop out of the running. We're both really disappointed we didn't get to see this one through because on watching this back just now we we're both really pleased with the outcome. If we'd had more time there would have been some additional footage on the third screen section and ideally the same process completed for a second song.

I think that the succession of food being hit with the hammer is a really effective portrayal of the notes and makes for interesting watching, especially with the changing of speeds that comes with the chorus and the faster sections of the song it creates various lengths of clip which give a different effect. I think that the middle section is also very effective as the speed of the movement juxtaposes with the slowness of the third screen. I think that the 3 different speeds across 3 different screens works really well and the addition of some stop frame work on the third screen would have brought in an extra element to the video which would have completed the set. 

D&AD Diesel Illustration Brief: The End

 

So the deadline for D&AD is tommorow and due to Ed having an operation on his shoulder and then me getting ill and spending near enough a week in bed we've had to pull the plug and admit defeat. If only we were immune to mortal ailments. Above is a little glimpse of what we spent out time doing, although only a fraction. There was also a lot of hitting food with hammers and filming it, dropping eggs and things. This Diesel Logo is made with ketchup, flour and mayonaise and it was pretty large as you can see. That was fun. We nearly had one video of fruit smashing fun finished before befalling our bad luck spree. Maybe we'll get it finished and I can post it.

D&AD Diesel Illustration/Be Stupid

 

So today was super-productive. 2 shopping trips, an undisclosed number of pounds, a few doughnuts, a pasty, and 6 and a half hours later the D&AD Diesel Illustration brief has moved from planning stages, through production and we're now into post-production. I really wish I could talk about this project fully, but since I've been getting so many hits on my blog just from posts that talk vaguely about D&AD I'm pretty sure someone would steal the idea. So you and I will just have to wait. It's been a good day.

More D&AD and Launch of Professional Project

I'm still unable to reveal any information about my D&AD project but we're onto a  solid idea now. It's been knocked about and changed, tutorial-ed, changed back again, evolved, crumbled and started over but ideas are sorted, planning is well underway so we're finally at the stage where we can go into production. The illustrations are shaping up to potentially be really interesting pieces.

Professional project also launched today. It's been a day full of information and taking notes on what to do but I've got some pretty clear ideas of what I wanted to be aiming towards already. Essentially: self-promoting book design. These are the types of books that I love to own, read what artists have written about their work and their techniques and learn about them. They generally have the most imagery of any type of book as well which is great for reference. Got to write up a learning agreement first though apparently. 

My hits have gone down since I stopped doing a picture a day which I don't like. I'll have to try and post more drawings/paintings again soon. Should be finishing one in the next week or so.

D&AD Illustration/Diesel Brief

So I'm working with Eddy Mac on my D&AD brief. We've been working on ideas generation for a while now and we're getting close now. The Diesel brief is to create two pieces of work inspired by two tracks of a chosen artist. The main idea is to be stupid as this is the rebrand of diesel that happened recently.

We had our first tutorial on this today and our basic idea was received well but it was agreed that we need to push it to connect a little more with the brand and possibly also with the musical side of things as this is heavily music based as a project. At this point I would upload some visuals but since it's a competition brief you'll have to wait.