Today was spent coming up with ideas for signs to help the blind & visually impaired navigate their way around Castlepoint shopping centre. Some time was spent brainstorming and we decided that overall the solution should be approached from three fronts. For the visually impaired it would require a set of large, simple & easily recognisable images. And for the blind it would require some audio & texture qualities. Texture being the addition of braille to the signage, however after research we discovered that only about 20% of the blind can read braille and so audio would definitely be required. The concept would be to include an infra red sensor to the front of shops which would send a signal to a headset of sorts, which would be handed out to those who needed them from the shopping mobility centre. The infra red signal would give the name of the shop and perhaps what it sold to the user. After discussing options for delivery we moved onto design, first categorizing the shops that there are at the shopping centre. We came up with 6: Electrical, Clothing, Food & Drink, Home-ware, Supermarket and Entertainment. A lot of discussion was had about the different icons once they were brought to the table. Some needed editing, some needed re-doing completely. My section to design was Food & Drink. Design Progression:
We decided that the backing should be a light green as the black of the icons would stand out from it well which would be necessary for the partially sighted to see it well. The colour would also stand out well from the surrounding area which is mostly grey metal/concrete.
This cup was decided against at committee.
The pantone reference we chose was 374C.
Type is added. Sans serif is required as it is easier to read.
300mm x 300mm
95pt Helvetica Bold (to sit on bottom margin)
Icon to start from top margin (allowances for tweaks)