Business Identity Finalisation

Presenation board layout for business identity project. Got the business card there on the left, then the compliment slip in the centre, and the letter head on the right. Over all I think that's looking pretty good. I had a bit of trouble with the awkward shape of the necklace but I think it's working now.

Business Identity Slate Header

So as I mentioned earlier the letter head was not in keeping with the natural theme that goes hand in hand with the Native American thing. So I decided it would be better in slate. Heres a mock up photoshop situation of what it would look like, basically keeping the same layout as the original header but it would be scratched into some slate. Hopefully I'll be able to get my hands on some slate and actually make this but for now this will have to suffice.

A really quick mock up of the box that the slate would be placed into, the wolf is engraved on the top.

Business Identity Letterhead

After messing about with a lot of different layouts I came up with this one. Overall I think this works fairly well, I've managed to keep the type at the top in a small way but I found that using it for all the text was a little overpowering & distracting from the layout. I've also re-used the wolf here which would be a watermark, ideally this would be printed onto some rough/handmade paper to keep the natural feel throughout. The decorations on the page are Native American patterns which I felt would both be appropriate and add another dimension to the piece. I wanted to keep the second name & the meaning in as well so I've used that as the name on the address. I couldn't find an actual address for Matilda Joselyn Gage so I've created one from elements such as her birth year, husbands last name & city of birth. As a whole I think this is quite effective, it keeps in all the elements that I want to reflect about the subject & is also looks good.

Business Identity Business Cards 2

 A review of my business card came up with a few editing issues. Firstly I made the wolf on the front smaller so that it wasn't taking up the whole card. I also played with a few more designs for the front and came up with this which I quite like, I think the patterns work well with the simplicity of the copy.

Business Identity Imagery

So I made an assessment of my selection of wolves & I felt this one was quite strong so I turned it into a vector which I think has worked quite well as it has kept all the quality in the lines, perhaps made them a little rougher even which is good.

The wolf dropped onto a cow hide backing, I toned the colour down slightly so that it didn't pop out too much and look really digitalised. I might need to make it a little smaller so as not to take up so much of the surface area as it's a little dominating at the moment.

A couple of quick designs for the back of the card. I wanted to keep it quite simple in order to keep it consistent with the front side. I think the second version here is better but still definitely needs some work before it's finished.

October 20th 2010: Karonienhawi

This illustration is actually part of my uni project but it took so long I thought I'd just use it as part of my one a day work. The woman depicted is Matilda Joslyn Gage who was an activist in America in the 1800s. She had many causes including Pro-Life, Womens rights, the Underground Railway and Native American Rights. The Native American part is obviously applied here & the name Karonienhawi is the name that the Iroquois tribe, who she spent time with, gave to her. It means 'She who holds up the sky'.